Jessica Mann and Josephine Burmester

On 22 and 23 February 2018, Wieners+Wieners GmbH will be making an appearance at Elia’s Together conference. The industry get-together for freelancers and language service providers is taking place in Athens. The specialist for translations of advertising and marketing language will share its expertise with the audience as part of a lecture and raise awareness for the particular requirements of advertising and marketing translations for foreign-language target markets.

Elia’s Together conference is the annual event for freelancers and language service providers put on by the European Language Industry Association (Elia). This year, the expert attendees will come together in Athens for lectures, for networking and to get to know each other.
In this context, Wieners+Wieners will present a lecture on the requirements with regard to the translation of advertising and marketing texts. As a full-service provider with more than 1,000 freelancers around the world, the company has specialised in the translation of texts from this segment, among other things.

Using incisive practical examples, Josephine Burmester and Jessica Mann from the Freelancer Management department will explain how translators can best meet the demands of their customers – for example when translating campaigns and slogans or when adapting a corporate identity for foreign-language target markets. Technical challenges such as the adaptation of key words for search engine optimisation and advertising will also be discussed.

‘Elia’s Together conference provides us with an opportunity to raise awareness amongst freelance translators of the breadth of challenges when translating advertising and marketing texts,’ emphasises Felix Bingel-Erlenmeyer, head of languages and QA at Wieners+Wieners. ‘It’s a valuable chance to communicate directly with our freelance employees. Not only can we share our expertise in this specialised field, but we can also stay up to date with regard to the needs of our freelancers.’

Wieners+Wieners GmbH is an internationally active premium provider of translations, adaptations and proofreading and editing services. Founded in 1990, the company – and its 60 employees – is among the world’s top 100 language service providers. As a specialist for advertising and marketing language, Wieners+Wieners uses a comprehensive network of carefully selected expert translators who translate exclusively into their native languages for the realisation of a wide array of projects in more than 70 languages. Customers include most leading German advertising agencies, numerous large companies from the fields of business and industry as well as small and medium-sized companies from all segments.