On 13 and 14 September 2017, for the ninth consecutive year, Cologne’s trade fair will be hosting the top digital industry event: the digital marketing exposition & conference (dmexco). This year, as one of the 1,050 expected exhibitors, WIENERS+WIENERS GmbH will also be on show for the numerous trade visitors. In Hall 9, Stand A-013, professional solutions for localising and translating digital marketing content and its transcreation will be demonstrated and discussed.

Once a year, the entire digital marketing and communications sector assembles at the dmexco in Cologne. The dmexco is regarded as one of the most important meeting points for the global digital industry. As a specialist in marketing and advertising texts, full-service provider WIENERS+WIENERS will, for the first time, be attending as an exhibitor. Since along with the continuous developments in the digital world, the demand for localising advertising and marketing content is becoming evermore complex. On 13 and 14 September 2017, in Hall 9, Stand A-013, an anticipated 50,000 trade visitors will be able to get an idea of the ample possibilities for adapting digital content for international target markets. Furthermore, those interested will be introduced to solutions which are tailored to their needs.

‘Whether the Internet of things or artificial intelligence are setting the current trend is of secondary importance to our profession. However, the resulting increasingly pervasive rate of internationalisation calls for action,’ says Andreas Witschel, head of sales at WIENERS+WIENERS. ‘Because every marketing endeavour remains clearly focused on people as consumers, the question of suitable – and especially accurate – localisation of marketing content is more current than ever before, even despite all these developments.’

As the digital industry’s central forum, the dmexco offers the full-spectrum language service provider a vast framework for intensive discussions with marketing decision makers from different sectors.

WIENERS+WIENERS GmbH is an internationally active premium provider of translations, adaptations and proofreading and editing services. Founded in 1990, the company now employs 60 people and is ranked 69 out of the top 100 language service providers in the world. The specialist for advertising and marketing texts realises a wide variety of projects that are adapted to target markets in more than 70 languages with its hand-picked network of native-speaker translators. Its customers include most of the leading German advertising agencies, numerous major companies from industry and business, as well as small and medium-sized enterprises from all sectors.